For this project, I created a distinctive branding concept that combines elegance and modernity, tailored to the upscale nature of Shviro Group residential development in Haifa. I designed a logo that symbolizes stability and movement, using a color palette inspired by the urban and natural surroundings.
The branding includes a detailed brand book, logo design, a cohesive color palette, and custom typography adapted for bilingual use in Hebrew and English. The focus was on developing a unified visual language with graphic elements that support marketing and digital materials.
The result is a branding system that reflects Shviro Group values of quality, reliability, and innovation, while maintaining a strong connection to the project’s location in Israel.