As the lead graphic designer for the GAYA residential project by Hevel Eretz,
I was responsible for creating a refined and intimate visual identity that reflects the project’s unique character — a boutique, family-oriented residence combining modern elegance with warmth and comfort.

The branding draws inspiration from the project’s architectural language and the natural surroundings of Galil Yam, emphasizing soft color palettes, gold detailing, and clean typography to convey understated luxury.

Key design elements:
Logo design, color and typography system, marketing collateral, signage, and advertising design.