GEO LAB is a brand born from the fusion of academic research and the innovation of cannabis in cosmetics and medicine. The challenge was to create an OTC product line with medical indications, offering solutions for skin conditions such as psoriasis and atopic dermatitis.

The branding process focused on developing a strong visual identity, including packaging design, brand language, and a cohesive look adaptable to different markets. Inspired by geological laboratories—nature’s source of medicinal plants—the design reflects the connection between science, nature, and innovation.